WÖRGL

Where the Brixentaler Ache joins the Inn and the valley becomes wide and sweeping, there lies the town of Wörgl, with 13,000 inhabitants one of the largest municipalities in Tyrol. Wörgl is considered one of the most important shopping centres in the Tyrolean lowlands. Situated in the Hohe Salve holiday region, Wörgl is the perfect starting point for a wealth of hiking and cycling tours. In addition to enjoyable routes in the valley, we recommend the family-friendly ascent to the local mountain Möslalmkogel or a tour to the Hohe Salve (1,829) with its magnificent views. For winter sports enthusiasts, it is only a stone’s throw to the SkiWelt Wilder Kaiser – Brixental in winter. Incidentally, the town of Wörgl is the birthplace of the Freigeld, a local alternative currency introduced in Wörgl in the 1930s during the global economic crisis by the then mayor Michael Unterguggenberger. The idea was simple: the municipality issued free money bills, which were accepted as a means of payment in the region. Free money was a great success. In the first few months after its introduction, demand for labor increased, the economy flourished and unemployment fell. However, the experiment was soon banned by the authorities. Photo: Adobe Stock / leszekglasner